On a large outside wall of TV screens at company headquarters in Dearborn, Ford Motor Co. staked a multibillion-dollar wager that lightning will strike twice in the same spot as it unveiled an all-electric version of America’s bestselling car, the F-150 truck.
The 2022 Ford F-150 Lightning wants to push electric vehicles into the heart of the American automotive market, much like the firm did more than a century ago when the Model T put the world on wheels as the first automobile an everyday worker could afford and use on a daily basis.
The F-150 Lightning was built to do everything pickup customers expect — plus more treats only an electric vehicle can give — with prices starting at $39,745 and the kind of features and abilities that have made the F-150 America’s bestselling vehicle for 44 years.
The majority of earlier electric vehicles were either small, virtually experimental vehicles or high-priced specialised versions. The Ford F-150 Lightning is a watershed moment for electric vehicles in the United States.
The pickup is a key component of Ford’s $22 billion electric vehicle initiative, which began last year with the Mustang Mach-E fast SUV. Lightning sales are expected to begin in the spring of next year.
Will these electric pickups be a hit? The Ford F-150 Lightning joins a flurry of electric pickups.
IHS Markit senior analyst Stephanie Brinley remarked, “Ford knows what truck owners desire.” “This is only the beginning of the electrified F-150’s capabilities.”