Amazon Prime Day 2021: New rumors, early deals, how to save big


We already knew Amazon Prime Day 2021 was coming next month. Now, according to a new report from Bloomberg, the actual dates will be Monday, June 21, and Tuesday, June 22. For the moment that remains a rumor; Amazon has yet to make an official announcement. If the company sticks to its pre-COVID strategy, that announcement could come as soon as next week.

Why June, instead of July as in years past? Maybe the company wants to catch people before they head out for much-needed summer vacations. Whatever the case, we’ll continue to report on dates, deals and the like as we uncover them. In the meantime, check out my collection of money-saving tips: six ways to win Prime Day.

Speaking of deals: Amazon’s own devices — Echo speakers and displays, Fire TV streamers, Eero mesh routers and so on — will see major discounts, many of them rivaling (maybe even beating?) Black Friday. We rounded up some predictions for Amazon device Prime Day pricing; be sure to take a look, especially if you were planning to buy one of those items fairly soon. Obviously it would pay to wait.

On the other hand, we’ve seen a few early deals emerge already. The Fitbit Sense was recently marked down to $240, the lowest price on record, while the Roku Ultra 2020 4K UHD streamer is still on sale for $69, which ties the lowest price we’ve seen — and that was during Black Friday 2020.

We also expect best-of-the-year pricing (or close to it) on things like Sony WH-1000XM4 headphones, Apple iPads and AirPods, Fitbit fitness bands, Instant Pot cookers, TVs, exercise gear and more.

A little advance planning can help you save even more. See below for some key Prime Day money-saving tips. And check Amazon’s Prime Day page for updates right from the horse’s mouth.

When is Amazon Prime Day 2021?

Isn’t it time to start calling it “Prime Days”? Because it hasn’t been just a single day for years. Prime Day 2021 will almost certainly run for 48 hours, with a batch of early discounts leading up to the main event and a few days’ worth of stragglers after.

As noted above, Prime Day typically occurs in early July — but this year it’s happening in June. The date isn’t set until Amazon makes it official.

What will be on sale during Amazon Prime Day 2021?

As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:

Granted, that stuff goes on sale all the time — a recent Mother’s Day sale revealed close-to-Prime-Day savings on a lot of these devices — but the absolute lowest prices are usually reserved for Prime Day and Black Friday.

We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.

What other stores will participate in Prime Day 2021?

This may be an Amazon event, but that won’t stop other stores from getting in on the action. Expect Best Buy, Kohl’s, Target, Walmart and other stores to roll out big sales of their own. Best Buy, for example, is likely to compete heavily on TV deals, while Target will likely lean into its RedCard credit card, which can save you an extra 5% on most purchases.

What Amazon Prime Day deals can I get right now?

So far we’re not seeing any early Prime Day deals, but trust me when I say there are deals to be had all day every day. You can check my Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on. 

You can also follow me on Facebook and Twitter. And check out Amazon’s Daily Deals page, where the retailer markets its limited-time and semipermanent offers. Spoiler alert: Deal quality varies widely from day to day.

Stay tuned for more!

Read more: The Cheapskate’s 6 ways to win Prime Day

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Amazon Prime Day 2021: Everything you need to know


CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codeseBay couponsSamsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.

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