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Black Friday 2021 ad scans unveiled: Walmart, Target, Macy’s and more reveal major price cuts


This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Black Friday can feel more like a season than a weekend these days, as retailers like Amazon, Walmart, Target, Best Buy and others kick off “Black Friday” sales as early as October. But how do you know when the “real” sales actually start? Thankfully, retailers are now “leaking” their own full slate of price cuts via newspaper circulars, which are available online days before. We now know, for instance, that Target’s deals will start Nov. 21 and Walmart’s will start Nov. 22. 

Want to see all the details? We’ve collected links to the online circulars here, so you can peruse them at your leisure. In the meantime, we’re compiling and curating our favorite deals available now and coming soon. Whether you’re planning on shopping at Walmart, Target, Best Buy, Macy’s, Kohl’s, Costco, Lowes or elsewhere, this is your best starting point. 

The latest additions here are Walmart (updated), Target (updated), Office Depot, Staples, PetSmart and Lowe’s. We’ll add more as we find them. 

Walmart

Walmart’s early “Deals for Days” events have ended, and now we have the details on its real Black Friday sale, which will start on Monday, Nov. 22. Walmart has posted an interactive ad scan of the upcoming sale on its website — you can check it out below. Note that the retailer is pledging online availability for the PS5 and Xbox Series X, along with AirPods Pro as low as $159 (a new all-time low price).

Read more: Best early Black Friday deals at Walmart

Staples

Staples released a two-page Black Friday Sneak Peek for offers valid Nov. 21 to 27.

Macy’s

Macy’s will be offering Black Friday deals from Nov. 23 through 27. You can preview the store’s 56-page ad below.

Kohl’s

Kohl’s has a ton of Black Friday deals that you can preview below. Offers are valid Nov. 21 through 26.

Costco

Check out Costco’s Black Friday deals, which start online Nov. 25 and in stores Nov. 26 through 29.

Dell

Dell is dropping prices on a ton of great computers and accessories. Its Black Friday Sneak Peek deals are live now. Check out the savings through Dell’s landing page below.

Lenovo

Lenovo has a wide variety of products on sale — not just computers — during its Days of Doorbusters event going on now through Dec. 16. Check out Lenovo’s 20-page Holiday 2021 eCatalog, covering Black Friday and Cyber Monday sales, below.

JCPenney

JCPenney has Black Friday deals running all month long. 

Belk

Belk dropped a seven-page ad for its Black Friday Bash going on Nov. 19 through 27. You can preview the deals below.

Home Depot shoppers can view the retailer’s 91-page holiday catalog below for seasonal savings.

Office Depot

Office Depot Black Friday deals drop online Nov. 25 and will be available in stores Nov. 26 and 27. Check out the sort of savings you can expect below.

PetSmart/Screenshot by CNET

PetSmart’s Black Friday preview features savings on everything from aquariums to small animal beds to cat litter. Offers valid online Nov. 25, with brick-and-mortar locations joining on Nov. 26. Certain live pets will also be 50% off in stores.

Lowe’s/Screenshot by CNET

Lowe’s Seasons of Savings has early Black Friday savings that are happening now, with deep discounts on appliances, power tools, holiday décor, and more. Prices valid Nov. 11 to Nov. 17. We will update as other deals roll out. 

JoAnn/Screenshot by CNET

Early Black Friday deals are live at JoAnn stores Nov. 11 to Nov. 23. 

Big Lots/Screenshot by CNET

Big Lots has already started early Black Friday deals, with price cuts across the store Nov. 13 through Nov. 28. 



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