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Google Store Black Friday 2021: Save on Pixel 5A, Nest hardware and more starting now


Black Friday sales are now available at the Google Store.


Sarah Tew/CNET

This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Black Friday falls on Nov. 26 this year, but you don’t have to wait to plan your shopping. Many stores have already released ads for 2021 deals highlighting their upcoming holiday savings. Google is one of the latest to make its Black Friday deals official, with discounts and deals starting today, Nov. 18.

Deals on Google Nest

If you’ve thought about investing in the Google Nest ecosystem of home devices, now’s the time. Google is slashing prices on a bunch of its popular devices, including $90 off the Nest Wifi router and mesh system, which provides coverage throughout the entire house, doubles as a smart speaker with Google Assistant and supports up to 200 connected devices. Read our Nest Wifi review here

Sale on Pixel smartphones

Right now the Google Store is only previewing a sale on one of its smartphones, but we’ll continue to update deals as they launch.

And while Google has not announced any plans to discount the recently released Pixel 6, Target just confirmed it will be slashing the price by $50, bringing the total for the unlocked 128GB phone to just $549 during its Nov. 21 to Nov. 27 Black Friday sale.


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