Google will stop selling ads based on your browsing across websites, the company said Wednesday. Once it next year, it will stop using tracking technologies that identify you as you move from site to site.
It’s part of the search giant’s push toward a “,” which is designed to let publishers target ads based on your interests without infringing on your privacy. Those 2019 proposals followed Facebook’s , which raised concerns about how people’s data is used online.
“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web,” Google product manager David Temkin said in a company blog post.