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Netflix and Disney lead but CBS trails

Few issues rank higher on the agenda for brands, especially those in media and entertainment, than the ever-intensifying debate about diversity. But results throughout the industry landscape vary widely. Let’s face it, some companies are “doing” diversity better than others – getting it right while others fail to get it at all, and still others that land somewhere in between. Every day the stakes for success keep getting higher.  

These companies should be held to an even higher standard on DEI (diversity, equity, inclusion) than businesses in most other sectors. After all, they shape the images that our children see via television and movies. A recent study by McKinsey found that the industry remains disproportionately homogenous: 87% of TV executives and 92% of film executives are white. 

Netflix and Disney are leaders

My perspective is also based on metrics rather than mere opinion. The Association of National Advertisers and its Center for Brand Purpose recently established the ANA/Swayable ESG Brand Perception Index. The tool, reflecting daily surveys of consumer opinion, measures 400 national brands according to environmental, social and governance impact. Equity and diversity reporting and accountability are among the key metrics. 

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