Europe

New value challenges for an era of confidence

This summer is a time of transition towards a new period of confidence.  This move towards a new paradigm should be an effective example of solidarity and cooperation in terms of putting innovative proposals into effect to consolidate the capability of finding solutions to the different problems that we have been facing on a daily basis during the pandemic.

Value creation must be the central purpose of our organization and it is important that managers and working teams understand the importance of redefining their contexts of cooperation and networking strategies. These are very enabling challenges that will have a decisive and critical role in the redefining of this era of confidence that we hope to see in the not-so-distant future.

The first challenge focuses on integration, which is the way that our society is capable of sharing a common space on a collaborative roadmap that is directed towards practical actions and coexistence. This COVID-19 crisis showed us that people are changing, and different cultures and religions must be able to come up with new ways to interact with society. The capacity of driving change in this context will differentiate the standards of value of our organizations. Those that will be able to integrate the difference into their propositions will have the conditions to have more success in their future activities in the market and a clear perception of society.

The second challenge is focused on information. After the coronavirus crisis comes to an end, it will be very important to develop a common idea of easy and direct sharing of information and knowledge. This is a unique asset of the recent evolution of our society and it should be the right tool to share between governments, institutions and citizens in order to have common solutions for the challenges that we will most certainly face in the future.

When we speak about information, most of the conversations is about technology. The role of AI, Big Data and IoT will be critical in the design of new platforms of information sharing in a way that can be used to promote citizens’ participation in society.

The third challenge is directly connected with innovation. The current global health crisis, for all of its complexity and uncertainty, demands innovative solutions. In economy and finance – indeed, in every measure that must be implemented to help organizations and citizens find solutions to complex problems – is, at the very least, highly practical. But again the bureaucracy of the system, the complexity of the institutional machine does not help.

Everything is slow and there is a tangible resistance to change, which leads to the belief that there is no clear light at the end of the tunnel. It’s at these exact moments that open innovation, which involves different stakeholders within the value chains of the economy and which can act as a guarantor of a better future for our communities.

The fourth challenge revolves around intelligence. Intelligence is about having the capacity to study and share different visions, while also finding unique solutions to a problem. What we are facing right now is, as we have said before, quite different from other moments in recent memory. Though pandemics are nothing new in the human experience, this particular situation demands from the world’s leaders and from the leading international institutions a new type of cooperation that is based on updating digital and talent-based resources.

We cannot believe in the future of our society if we do not have the capacity to construct new pillars of collective intelligence that are both respected and accepted by the different communities. Intelligence is a process that is not determined by law, but is instead built within the context of progressive learning and sharing and improved by a sense of interested participation.

As citizens, we have a strong responsibility to give our individual and collective contribution to find a resolution to the ongoing crisis. However, we need to have clear signs that our voice will be heard and understood by our leaders and our institutions. This is a crucial time for our common future and the lessons from this crisis must be understood as an opportunity for a new start.

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